Hey Reader, I was eight, lying on my stomach, writing my Christmas list in green marker. Page one: a pony.Page two: a castle.Page three: roller skates, a trampoline, and "maybe a little brother but only if he's nice." I sealed it with a sticker and total confidence. This year, my wishlist fit on a Post-it: Clients who pay A LinkedIn that doesn't make me cringe. Maybe one podcast where they pronounce my name right. Santa overdelivered. Just kidding. I did. And I used a system that took my...
about 1 month ago • 1 min read
Hey Reader. I've been meaning to tell you this story. It starts in July. On my bedroom floor. Laptop open. LinkedIn staring back at me. Cursor blinking. I'd just walked away from a startup I paused my entire business for. My bank account had maybe a month left in it. My confidence had less. It was the kind of moment that makes people disappear. Go quiet. Rebuild in private. I almost did that. Almost. Instead, I walked straight into the mess and showed up anyway. I didn’t have a plan or a...
about 2 months ago • 1 min read
Hey Reader, Yesterday I caught myself doing it again. Fridge open. Cold air in my face. Staring at cheese like it holds the meaning of life. Zero decisions made. Five stupid seconds of paralysis. And it hit me: This is how most people run their business. Freeze. Think. Overthink. Wait for the “right moment.” (Spoiler: there isn’t one) It snapped me out of it because of this: Bad choices are recoverable. Hesitation? Not so much. Because the only reason I gained 10K followers and $120K in three...
2 months ago • 1 min read
Hey Reader, Last summer, I sat in my home office staring at a Slack thread I'd never open again. The startup I'd helped build? Gone. The €20K in unpaid client fees? Still waiting. My co-founder relationship? Toxic enough to walk away from. I didn't have a backup plan. I didn't have savings. I had LinkedIn and an internet connection. Here's what most people do when their business falls apart: they panic-launch. New website New branding A frantic email to every speaker bureau that's ever...
2 months ago • 1 min read